Wednesday, November 9, 2016
9:00am – 7:00pm
28 Logan Avenue
Toronto, ON M4M 2M8, Canada
Creating a Story
with Renee Robyn
Composite artwork often requires a lot of prep work to get the story and all the ingredients together so the final result is believable. Renee will do a behind the scenes walk through of what goes into making some of her images that break the boundaries of reality, and the stories that helped make them happen.
Marketing a Cohesive Brand
with Erika Blatt
Join Wonderful Machine marketing specialist Erika Blatt as she discusses how to find your photographic voice, perfect your brand, and market to your target client base. What kind of images do you like to create, and what kind of images does the marketplace need? Erika will touch on how to establish your goals, your photographic identity and ways to develop brand recognition. Additionally, she’ll explain how to appeal to your target audience, engage in passive and active marketing, and ultimately build client relationships. Erika will illustrate examples of cohesive brands and marketing strategies to show you how a solid brand can maximize your success. Erika will also be available for brief reviews of marketing materials after her presentation. Please contact her at firstname.lastname@example.org to schedule a time.
Sculpting the Image – The Art of Creating the Moment
with Steve Richard
Steve Richard considers himself more of a sculptor and illusionist than a photographer. In this workflow session Steve will demonstrate his meticulous method of creating world-class iconic images in camera from start to finish. Steve will share his approach to working with models to create beautiful moments within a very simple framework and will demonstrate his workflow using capture one to go from image creation to print.
Unlocking The Power of Capture One
with Walter Borchenko
The Capture One 9 presentation explores game changing updates and tools through sample images and comparisons. Learn 10 simple workflow tips that deliver better images, faster and with less work. Learn more about the raw power of Capture One and see how you can take your great photos and make them amazing!
The Art of Lighting
with Joseph Cartright
As Photographers & Visual Artists lighting is at the core of our creations. In this seminar we will discuss the creative process of lighting. The visual narrative is beholding upon the lighting techniques used to portray the story. The story’s emotion, visual direction and the viewer’s connection are literally reflected thru the lighting process. The objective of this seminar is to inspire you to rethink your relationship with Lighting.
The Rise of The Artist
with Tim Kemple
Have you ever looked an advertising campaign and thought to yourself, I could have shot that? But you didn’t. Why? There is no universal path to a successful photography career but I have seen the road change in my 15 years as a working professional. The modern day photographer is like a musician — where a jack of all trades gets you heard by no-one. Sure you could have shot that advertising campaign technically, the same way a young kid in the garage can play Metallica’s Enter Sandman… after all doing what someone else has done is easier than ever. This short talk will explore the importance of creating a voice in the noise of content creation. How sharing your story is as important as ever. And how having a goddamn opinion is a creative director’s dream.
|9:00 - 9:45||Registration|
|10:00 - 10:45||Creating a Story||Renee Robyn|
|11:00 - 11:45||Marketing a Cohesive Brand||Erika Blatt|
|12:00 - 12:45||Lunch|
|1:00 - 2:15||Sculpting the Image - The Art of Creating the Moment||Steve Richard|
|2:45 - 3:20||Unlocking The Power of Capture One||Walter Borchenko|
|3:30 - 4:15||The Art of Lighting||Joseph Cartright|
|4:30 - 5:15||The Rise of The Artist||Tim Kemple|
|5:15 - 7:00||Hands-on shooting time with Steve and Joseph, networking, mingle with speakers and sponsors, Capture One tips and tricks, and awesome giveaways!||Steve Richard, Joseph Cartright|
Sign up for free equipment cleaning and software updates!
RESERVE YOUR SEAT
Admission Fee $69
Admission fee may be used as a credit towards a purchase on selected items the day of the event.
Must present event ticket and show ID to be eligible.
Other show specials will be announced soon.